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Website Feedback and Analysis

Published 08/01/2014 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

Hotjar is a feedback tool that lets users gain insight into how their web and mobile sites are performing. The application provides a number of ways to gather feedback. Exit polls can be created with a wide range of questions directed at the visitor from any spot on a mobile or web site. Heatmaps provide a visual explanation of how visitors behave while on the site with stronger areas show in hotter colors. Users can also build online surveys to get direct responses to a series of questions. Surveys can be sent via email, web link or through an on-site invitation. Funnel and form analysis is available in easy-to-read charts so the user can decide what works and what doesn’t.

What is the history and popularity of the app?

Hotjar has received numerous comments all over the web, including many positive articles and reviews. The service is very appealing and includes a number of helpful tools that provide a better perspective on site performance. A number of features were praised, including the heatmaps, visitor session playback and the subscription price.

What are the differences to other apps?

Hotjar brings together a number of valuable tools at an affordable price. Users can see data and get a visual perspective on performance with heatmaps, playback and more. The service has every bit of space covered. Instead of speculating, users can see exactly how real visitors behave and which site elements they flock to or avoid.

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How does the web app look and feel to use?

Hotjar offers a very clean, professional interface that isn’t lacking in personality. Hints of color are used effectively to help emphasize data and make the navigation process much easier. Even newcomers should have little trouble figuring out how to read Hotjar’s feedback or setup surveys and more.

How does the registration process work?

New users can try Hotjar by entering their email address in the large field presented right at the center of the homepage. New users should note that the application is still in beta and while free access is offered, it is limited. After submitting the email address, the user will be reserved a place in line along with a note showing how many other users are currently waiting ahead of them.

What does it cost to use the application?

Hotjar is appealing because it provides a lot of service for a relatively small price. Users can currently sign up to be in beta for free. This includes full access to all features, however there is a lengthy waiting list so users should sign up as soon as possible. After the beta period is over, the service will be available or $29 per month. Users who sign up early during the beta period will be given access to special discounts.

Who would you recommend the application to?

Anyone who owns a web or mobile site (or both) should sign up for the Hotjar beta. There’s nothing to lose because the service is currently available for free and signing up could earn the user discounts after the application is officially launched. The service is very appealing and includes a number of handy tools that make site tracking so much easier. Even at full price, the subscription cost is relatively modest so even a small business or startup can squeeze it into a tight budget.

  • Find out how a web or mobile site is performing
  • View color coded heat maps to see high traffic areas
  • Set up surveys and distribute multiple ways
  • Create an exit poll to find out why visitors are leaving
  • View data in organized charts and graphs

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Hotjar pricing

Cheapest plan (per month) : $29.00




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